Distribution is the hardest problem in watches. Not because retailers are hard to find. Because it is hard to know, before the first call, whether a retailer fits.
Fit is a question of density. Which brands does a point of sale already carry, in which price tier, in which market. How many points in Germany carry your tier at all. How many of those carry it without you.
That is what the industry map answers, as a picture, not as a list.
What you ask
How dense is the German market for my price tier? The answer comes back as counts by country and tier, and the gaps where your tier is thin. Coverage is stated first: of 887 active brands, 397 have at least one retailer linked, so the picture is partial and says so before it says anything else.
What you get
A market picture before you spend a franc on outreach. Where you belong, where you would be the only one, where the shelf is already full. The decision about whom to approach is yours. The system does not hand out contact details, and it does not write to retailers on its own.
Why density and not a directory
A directory tells you that a retailer exists. Density tells you whether it makes sense. A watch at 1,800 francs in a shop where the next cheapest piece is 9,000 is not a partnership. It is a shelf ornament.
Read next to the paid-media picture, density also raises a question. If advertising in a market is dense while your tier is thinly stocked, someone is buying attention where there is no shelf yet. That is a question to take into a meeting, not a calculation the system runs for you. Paid density and retail density are two separate readings, and we keep them apart.
Density is competitive density, not opportunity, and the map says so every time.
What it never does
Produce a mailing list. Contact a retailer. Turn an estimate into a fact.
Density by tier and market. Gaps visible before the first call. Market picture, not a mailing list.
