791 brand websites audited. 478, 60 percent, show a newsletter signup. 20, 2.5 percent, have a club or membership page. 310, 39 percent, have neither. Of 830 audited sites, roughly half show a visible price range.
What it means
Community is promised on Instagram and not delivered on the website. Four in ten brands collect no e-mail address at all from a visitor who is not ready to buy today.
How it was measured
Web funnel audit of 791 brand sites, July 2026. Newsletter and club detection is heuristic; 66 sites blocked the crawler.
Where do you send someone who is interested but not buying today?
