600 brands with 90-day follower data. Median growth: 1.72 percent. A quarter of brands grew 0.03 percent or less. 149 brands, 24.8 percent, stood still or lost followers. 119 were outright negative. 47 brands, 7.8 percent, grew ten percent or more.
Trajectory classes across 593 brands: shrinking 28.8 percent, stalling 9.1, steady 34.9, accelerating 27.2.
What it means
Half of all brands grow under 1.7 percent a quarter. That is the distribution, not a problem of individual brands. Most Instagram accounts in this industry are flat and a quarter are falling.
How it was measured
Instagram profile snapshot of 11 August 2026, 90-day follower change, 600 brands. Trajectory classes from the July 2026 feed, 593 brands.
Is your quarter above or below 1.7 percent?
