Of 887 active brands, 397, 44.8 percent, have at least one retailer linked in the map. Among those, the median is 4 retailers, the upper quartile 15. 57 percent have one to five. 52 percent are carried in a single country. 31 brands have more than 100.
Microbrands: 200 of 446 with any retail, median 3. Mainstream brands: median 22. 56 percent of brands link no stockist at all on their own site.
What it means
For the majority, retail is not a channel. It is a handful of addresses in one country.
How it was measured
Retailer links read from brand stockist pages and public retailer listings, 24,400 retailers, 32,568 links. No retailer can also mean not yet read: 179 brands were checked and returned nothing. Numbers are among tracked brands, not the market. Read on 19 August 2026.
How many retailers carry you, and how many of them do you know yourself?
